A heat pump water heater is not an emergency purchase. Homeowners want to know how it works, whether it will fit, whether it is noisy, what it will cost to run and whether a rebate applies. Contractors who answer those questions clearly, in writing and before the sales visit, close more of these jobs. That is the work this service does. We are a marketing and consulting service; your licensed team does the sizing and installation.
What it is
The short answer: content, ads and follow-up for the planned buyer.
The service has four parts:
- Explainer pages in plain language: how a heat pump water heater moves heat from the air, where it can go in a house, what electrical service it may need, and what to expect in a cold basement.
- Rebate pages for each program in your area, with the amount, the main conditions, the date we checked and a link to the official page.
- Retargeting ads to people who read those pages but did not call.
- Follow-up material your team can send after a quote: a short summary of the options, the rebate steps and what happens on installation day.
Who it is for
The short answer: contractors in markets with rebates, and those who want higher-value work.
It fits companies in provinces where programs support heat pump water heaters, which as of October 2026 included BC, Ontario and New Brunswick, based on the official pages in our rebate roundup. It also fits contractors anywhere who simply prefer selling a higher-efficiency product with a longer conversation.
Why accuracy matters more here
The short answer: the equipment tests differ and they change.
BC Hydro's rebate requires a unit listed in Tier 2 or higher on NEEA's qualified products list, and NEEA is rewriting that list, as we reported in our story on the version 9 draft. Ontario's and New Brunswick's offers require ENERGY STAR certification instead, and ENERGY STAR sets a UEF of at least 3.30 for most integrated units, as covered in our ENERGY STAR story. A page that lumps these together will mislead someone. We write each program separately and date it.
What's included and the timeline
The short answer: pages first, then audiences, then follow-up.
- Month 1: audit of your current pages and quotes, rebate research for your service area, and a content plan.
- Months 1–2: explainer and rebate pages published, tracking set up, retargeting audiences started.
- Months 2–4: retargeting and search ads for planned-purchase terms, a follow-up sheet for your sales team, and the first review of results.
- Ongoing: monthly checks of each program page we cite, with updates whenever terms change.
How results are measured
The short answer: quote requests and booked heat pump jobs.
We track calls and texts from heat pump pages, time spent on explainers, returning visitors, and, where you share them, quotes issued and jobs booked for heat pump units. Because the buying cycle is longer, we report on a rolling three-month view as well as month by month.
A note on the sales visit
The short answer: the page sets up the visit, and the visit closes it.
By the time a planned buyer calls, they have often read three or four pages about heat pump water heaters. Your estimator should know what your own site says, bring the rebate conditions in writing, and be ready to discuss space, airflow and sound in the actual room where the unit will go. We give your team a one-page summary that matches the website, so the story the customer reads and the story they hear are the same.
Mistakes to avoid
The short answer: overselling savings and underselling the conditions.
- Quoting savings without a basis. Use the manufacturer's rated figures or program wording, and say where they come from.
- Hiding the electrical question. If a 240-volt circuit might be needed, say so early.
- One rebate page for the whole country. Programs are provincial or utility-specific.
- Forgetting the emergency rule. Some programs exclude emergency replacements, so a homeowner whose tank just failed may not qualify.
Next steps
The short answer: tell us which programs your customers ask about.
Start with the 7-day free trial, or see the plans on the pricing page. Pair this with local SEO so explainer pages also rank, and check regional detail on the areas pages. For space-heating heat pumps, HeatPump.Marketing covers that market in depth.
Frequently asked questions
Which provinces have heat pump water heater rebates?
When we checked in October 2026 we confirmed offers from BC Hydro, Ontario's Home Renovation Savings program and Save Energy NB. Terms change, so every page we write carries a date and a link to the administrator.
Do you promise customers they will get a rebate?
No. We explain the conditions and tell customers to confirm with the program. Eligibility often depends on the exact model, the existing equipment and whether the job is an emergency.
How long does a heat pump water heater campaign take to work?
Longer than emergency ads. Planned buyers often research for weeks. Expect the first months to build pages and audiences, with booked jobs growing after that.
Can you help my team answer technical questions?
We can write clear explainers and sales sheets based on manufacturer information and your input. Technical and code questions remain with your licensed staff and the manufacturer.